Aug 19 2020
“Build a list” they say. It’s good advice. Email is still king when it comes to online marketing. For the reason that email addresses are like bellybuttons – everyone has got one. You can’t get a social media account unless you have an email address. They are pretty universal – My 18 year old sons …
Nov 06 2019
Earlier this week I released a new product. Although you probably knew that (say “yes”!). A few minutes after it went live I was on a call with my pal Andie Brocklehurst. Just having a catch up, shooting the breeze and having a laugh. These days, if you have all your ducks in a row, …
Jan 22 2019
I came across this infographic this morning. Thought I would pass it on. It was made by Getresponse and, I reckon they have enough data to be believed when it comes to email marketing. I am not sure if the stats are completely up to date but it seems that this was made in the …
Sep 26 2018
When one of the leading email marketing platforms builds it’s own lists, do you think it would be a good idea to see how they are doing it? They kind of know what works better than anyone, I reckon. So do you think it makes sense to copy their approach? I sure do. …
Dec 29 2017
Here is something I always have a good laugh about. The way marketers portray “The laptop Lifestyle”. Let me tell you what is wrong with it…. I got frowned upon massively by a marketer back in the summer. He had posted a picture on Facebook of his laptop with whatever he was working on the …
Apr 02 2017
So, you want to make money from affiliate marketing? Good plan, Kimosabe! Once you have built a relationship with your audience, you can make a tremendous income simply by pointing them in the direction of quality products that will either solve their problems, make life easier for them or enable them to do something they …
Aug 20 2016
If you receive emails from me you may have noticed that, when there is a “big” launch happening, I am often curiously silent. In this blog post I would like to explain why that is, let you know what criteria I currently use to decide whether to promote a new product and ask you whether …
Aug 12 2016
It’s that time of year again and, unless you dominate the beachball or mankini niches, you may well be taking a seasonal dip. And I don’t mean a dip in the warm, fishy-filled ocean. In common with most online marketers you will probably see a dip in email opens, email link clicks, blog visitors, opt-ins, …
Oct 15 2015
Warning: This blog post contains several references to a 1980s Norwegian pop group. If you are under 30, you may need You Tube later. It seems that there is a new “clever” video product launched every darn week lately. Not only that, but I see a rash of products that all seem to do the …
Aug 28 2015
I don’t know about you, but when I was a kid I craved an audience. Growing up grooving to Led Zeppelin and the like, I wanted to be swagging around the stage with a guitar strung low round my neck, just like my heroes, in front of a massive baying crowd. When I got all …
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