I got asked recently about the viability of Done For You products in the age of AI. Here’s what I think…
There’s a special kind of optimism that occasionally kicks in for those who want an online income as a side hustle.
They decide that this is the night to build a glorious online side hustle empire.
They’ve had dinner. they’ve got a cup of tea. they’ve opened seventeen tabs. They are unstoppable.
That’s when the fantasy of “I’ll just create everything from scratch” collides violently with reality.
Because yes, AI is brilliant. It can spit out content faster than you can say “passive income.” It’s like having an intern who never sleeps.
But here’s the part nobody tells you:
You still have to tell it what to do.
You still have to …
- Tweak it.
- Re-prompt it.
- Rephrase it.
- Wonder why it thinks your audience is a group of 17th-century philosophers.
- Adjust tone.
- Fix weird sentences and get rid of those weird — long dashes
- Repeat.
If you’re already experienced at writing tight prompts, fine. You’ll get there quicker.
If you’re not?
You’ll spend two hours trying to get “friendly but authoritative” and end up with something that sounds like a Victorian school headmaster who’s oddly using emojis.
It’s not fun spending your precious 90 minutes of side hustle time arguing with a robot about adjectives.
That’s when “Done For You” starts looking less like a convenience… and more like oxygen.
Because Done For You (white label, PLR, whatever label we stick on it) isn’t about laziness.
It’s about leverage.
Someone else has already:
• Done the research
• Organised the structure
• Written the bulk of the content
• Worked through the logic
• Figured out what actually needs to be included
They’ve done the heavy lifting. The messy middle. The brain-melting part. You’re not starting from a blinking cursor. You’re starting from something real.
Now…should you lightly edit it? Absolutely.
Should you personalise it? Of course.
Should you create a sales page that reflects your voice? 100%.
But those are tweaks. Those are paint jobs.
And THESE are the types of jobs that AI will help you best with.
When you’re building an online income as a side hustle, time is your rarest resource.
You don’t have infinite hours. You don’t have endless creative energy.
You definitely don’t have patience for perfectionism disguised as “research.”
You need momentum.
And Done For You products give you momentum on day one.
Instead of:?
?“I should create a course.”
You’re saying:?
?“I have a course. Let’s customise and launch it.”
That psychological shift alone is massive.
When you’re juggling a job, a business, a family, and the occasional attempt at sleep, you don’t need more tools.
You need shortcuts that don’t cut corners. And high-quality Done For You products are exactly that.
They compress months into days.
They reduce friction.
They turn “one day I’ll build something” into “it’s basically ready.”
AI is powerful. But leverage is priceless.
If someone else has already done the research, the structuring, the head-scratching and the caffeine-fuelled rewriting… why on earth would you insist on reinventing it?
That’s not entrepreneurship. That’s self-sabotage.
If you’re building a side income, your job isn’t to prove you can do everything from scratch.
Your job is to get to market.
And the shortest path that maintains quality? That’s usually the smart one.
There’s no medal for suffering unnecessarily.
Like this? Share it with others...
Recent Comments