Do You Want Cereal With That? A Marketing Shift.

Recent events have brought into focus how we position ourselves when attracting leads into our online businesses. In this post, I want to reach into the past and have a look as some models that have now become prevalent in listbuilding and ask – Is this really the best way? Having grown up in the …

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My Take on GDPR

My goodness… Happy GDPR day! I woke up this morning in the EU half expecting to find that the internet had disappeared. I have not been very vocal about GDPR.  But a lot of other folks are either getting their panties in a bunch or are trying to suck some money out of you to …

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Shoo-ing an Elephant Away

Today I want to shoo away an elephant that often appears in the room when we talk about product creation. What do you need if you want to have an online business selling digital products? Well, some digital products to sell, obviously. People often get stuck here.  Creating products sounds difficult, scary and time consuming. …

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Another New (simple) Look

Yay! I feel liberated! Almost like I have dumped my clothes on the beach and jumped in for a nekkid swim. I always wanted a fancy-dancy looking blog and so, a couple of years ago, after a bit of experimenting I decided to use a “it’ll do everything” theme that I bought from someone on …

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The End is Near!

No, I haven’t been listening to voices in my head, abducted by aliens or caught religion. But we know that all good things come to an end. Soon (we don’t know exactly when, but very soon) the current “pilot programme” for Thrivecart will end and it will be officially launched. When that happens, people will …

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When Big Brands Throw Money At Something….

What have these big brands got in common? Maybelline, BMW, Dior. The answer is they are all using the power of interactive videos. These are videos, which they use on their sites and as TV ads for “on demand” services, where the viewer gets a choice of which narrative they follow by clicking on a …

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What is The “Laptop Lifestyle”? Not This…

Here is something I always have a good laugh about. The way marketers portray “The laptop Lifestyle”. Let me tell you what is wrong with it…. I got frowned upon massively by a marketer back in the summer. He had posted a picture on Facebook of his laptop with whatever he was working on the …

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Merry Christmas – And Some News.

It’s that time of year! Fun, fun, fun! Also it’s a time when most of us can step out of the hustle of our professional lives for a few days and that gives us pause to reflect on where we are, what we have achieved and what we want to achieve. It is no co-incidence …

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DANGER! The Done-For-You Downfall

As you probably know, I like to create “done for you” offers.I have replicated funnels I use myself and offer them to people as their own. I put in all the work putting them together and testing them. It is a no brainer to grab them for a few measly bucks when I bring one …

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What is This Chromicode Doodah All About, Then?

I missed the buzz on Chromicode. I was away for a while and it all went on without me. So I didn’t really get what it could do for me. I mean, why on earth would I want a Chrome extension anyway? I was intrigued, though…..Intrigued enough to get Andy on a live call to …

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