Aug 19 2020
“Build a list” they say. It’s good advice. Email is still king when it comes to online marketing. For the reason that email addresses are like bellybuttons – everyone has got one. You can’t get a social media account unless you have an email address. They are pretty universal – My 18 year old sons …
Jun 20 2020
Just this week I came across an authority site that managed to increase subscribers from it’s blog posts by 8x just by using a rather clever yet simple method. I also saw that Devesh Khanal, founder of Growthrock, used this method to increase conversions on a blog post by a huge 492%, providing a massive …
Jan 22 2019
I came across this infographic this morning. Thought I would pass it on. It was made by Getresponse and, I reckon they have enough data to be believed when it comes to email marketing. I am not sure if the stats are completely up to date but it seems that this was made in the …
Sep 26 2018
When one of the leading email marketing platforms builds it’s own lists, do you think it would be a good idea to see how they are doing it? They kind of know what works better than anyone, I reckon. So do you think it makes sense to copy their approach? I sure do. …
May 31 2018
Recent events have brought into focus how we position ourselves when attracting leads into our online businesses. In this post, I want to reach into the past and have a look as some models that have now become prevalent in listbuilding and ask – Is this really the best way? Having grown up in the …
Jun 30 2017
When folks get started in online sales and marketing, often they are doing so because they need more money. At that stage “starting a business” is not what they are thinking. The wonderful thing about online marketing is that it is easy to have a go at to see if you enjoy it and get …
Mar 21 2017
“It’s Just Too Bloody Difficult!” That is what someone said the other day in a Skype group. Can you guess what the discussion was about? Well, give yourself a choccie biscuit and a pat on the back if you guessed that it was product creation. Most people get stuck for one reason….Overthinking it. …
Jun 26 2016
Most marketers are actively building their lists using “lead magnets”. These are free products that encourage someone to subscribe. Back in the old days, they were only a sweetener – “Join my newsletter and you will also get this free gift”. These days, most people do not put out a content rich newsletter (especially in …
Aug 28 2015
I don’t know about you, but when I was a kid I craved an audience. Growing up grooving to Led Zeppelin and the like, I wanted to be swagging around the stage with a guitar strung low round my neck, just like my heroes, in front of a massive baying crowd. When I got all …
May 05 2015
You haven’t heard from me in a while. There’s a good reason for it…. I was taking a family vacation in England when one of my twin sons fell and broke his femur. Now that is the biggest bone in the body and not something you want to break. It was very painful for him …
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