How Easily Digestible Are Your Freebies?

Most marketers are actively building their lists using “lead magnets”. These are free products that encourage someone to subscribe. Back in the old days, they were only a sweetener – “Join my newsletter and you will also get this free gift”. These days, most people do not put out a content rich newsletter (especially in …

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How to Live Video Stream On Facebook From a PC

I am sure you have seen people do live stream videos on Facebook using their mobile phones. I see loads of engagement with those live streams and people tell me that Facebook prioritize them in the news feed. But what if you don’t have a mobile phone (like me) or what if you want to …

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How To Protect Your Digital Products?

You know that thing that your grandparents trot out from time to time? The thing about not having to lock doors and windows when they were young. Where I live it’s just like that but most folks can’t get away with living like that these days. It’s the same  with digital products…There is always someone …

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How To Become Super-Confident..Anywhere, Anytime!

I saw a Facebook thread the other day started by someone who found himself doing some public speaking for the first time and had quite a few nerves about it. Nothing wrong with that. Everyone feels some nerves (even seasoned professionals) just before walking onstage. But it reminded me of a little belief trick that …

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Avoid Brick Walls

Most people who have been around the online marketing space for a while know the score.. They realise that they need to build an audience and, within that audience, they will find their customers. Within those customers they will find some loyal, repeat customers, many of whom will be spreading the word further as affiliates. …

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The Sun Always Shines On Those Who Invest In Themselves

Warning: This blog post contains several references to a 1980s Norwegian pop group. If you are under 30, you may need You Tube later. It seems that there is a new “clever” video product launched every darn week lately. Not only that, but I see a rash of products that all seem to do the …

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Why “Online Privacy Hysteria” Can Mean You Lose Out

I reckon George Orwell has a lot to answer for. Anyone who has read 1984 will have deep-rooted fears of “Big Brother” watching their every move.  In some places, like the UK, it seems to have come true. In urban areas, everywhere you walk seemingly there is a security camera recording you. The authorities will …

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Why We Need An Audience

I don’t know about you, but when I was a kid I craved an audience. Growing up grooving to Led Zeppelin and the like, I wanted to be swagging around the stage with a guitar strung low round my neck, just like my heroes, in front of a massive baying crowd. When I got all …

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I Am Back From “The Holiday From Hell”

You haven’t heard from me in a while. There’s a good reason for it…. I was taking a family vacation in England when one of my twin sons fell and broke his femur. Now that is the biggest bone in the body and not something you want to break. It was very painful for him …

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Happiness is………..?

Rob Maggs, a marketer mate of mine, posted this question in Facebook recently (probably in a further attempt to increase his Klout score whatever that is) and it made me think. My first reaction was..warm sun on my face, sand between my toes, a cold beer and plenty of naked ladies milling around. Which I …

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