Nov 24 2025
In an ideal world, every online marketer would glide smoothly from “idea” to “launch” like a swan on a calm lake. In my world this week, the swan sunk. Let me tell you what happened… I had a cracking idea for a product – the sort of idea you convince yourself you can knock …
Oct 24 2025
AI. It is the marketer’s little helper. For now at least. I wonder how redundant we will become as AI becomes ever more capable and powerful. But, as I say…For now it gives online marketers a huge opportunity. I have found myself using it more and more over the last year or more. I even …
May 13 2021
These tools are ideal for creating articles from scratch but they also help you create sales copy, headlines, AIDA and PAS sales copy, a cool thing called “BAB” which gives you a before and after plus a bridge paragraph – ideal for email writing. You can also re-write PLR in minutes using this! Shortly is …
Dec 23 2018
Following an email I sent about how I was using these three software tools together to rapidly create and re-purpose content, many people asked for a more detailed description. On this page, you will see a video of how I created some content using Content Constructor and then re-purposed it using Content Samurai and Designrr. …
May 24 2018
Today I want to shoo away an elephant that often appears in the room when we talk about product creation. What do you need if you want to have an online business selling digital products? Well, some digital products to sell, obviously. People often get stuck here. Creating products sounds difficult, scary and time consuming. …
Jun 30 2017
When folks get started in online sales and marketing, often they are doing so because they need more money. At that stage “starting a business” is not what they are thinking. The wonderful thing about online marketing is that it is easy to have a go at to see if you enjoy it and get …
Mar 21 2017
“It’s Just Too Bloody Difficult!” That is what someone said the other day in a Skype group. Can you guess what the discussion was about? Well, give yourself a choccie biscuit and a pat on the back if you guessed that it was product creation. Most people get stuck for one reason….Overthinking it. …
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